Funam­bules Médias takes up a major chal­lenge by sign­ing the aware­ness cam­paign “C’est pas un jeu”. Launched on the Nation­al Day for the Fight against the Sex­u­al Exploita­tion of Minors by sev­en Cen­ters for Aid and Sex­u­al Assault (CALACS), the cam­paign aims to raise aware­ness of the issues around sex­u­al exploita­tion and is aimed at young women aged 14 to 25. It is deployed on the microsite www.cestpasunjeu.com and the Insta­gram account @cestpasunjeu. The cam­paign took place dur­ing the month of March 2022 and the microsite will be active for a peri­od of five years.
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It’s not a game, it’s the sto­ry of Kami­la, Jes­si­ca, Kishi, and many oth­er girls. Sto­ries inspired by the expe­ri­ences of girls and young women from all over Que­bec who have used the ser­vices of Cen­ters for help and the fight against sex­u­al assault (CALACS) in their region.

Thematics : Education, Feminism, Social mouvements